Custom software

Software built around how your business actually runs.

Booking, client lists, staff logins, check-in at the front desk, the owner’s dashboard. The things your team uses fifty times a day — custom-coded for you, connected to your website, and yours to keep.

An owner dashboard for a physiotherapy clinic: new patients, visits by service, cancellations by time of day and patients who have not rebooked.
The same clinic’s booking screen on a phone, with a text-message waitlist for evening appointments.

Every business on this page is a sample — the names and numbers are invented.

What we build

The part that happens after someone finds you.

A website gets the enquiry. What happens next usually runs on an inbox, a spreadsheet and somebody’s memory. These are the systems we build to replace that — one at a time, or joined together.

Owner dashboard: weekly patients and visits, a chart of visits by service, a heat map of cancellations, and a list of unfinished treatment plans.
Owner dashboards

The numbers you actually ask about, on one screen.

Not a wall of charts. The five questions you ask every Monday, answered before you ask — and a list of what needs doing today.

  • New customers, visits and rebookings, week on week
  • Where cancellations cluster, so you know which slots to protect
  • A “call these people” list: plans started, never finished
  • On your laptop, or on a screen on the wall

Good for: clinics, gyms, salons, multi-location shops

Enquiry list for a gym: every enquiry with where it came from, who owns it, what stage it is at and when the follow-up is due.
Leads & client management

Every enquiry has one name against it and a clock running.

Enquiries from the website, the phone, Instagram and the walk-in all land in one list. Each one has an owner, a stage and a follow-up time — so nobody goes quiet because everyone assumed someone else had called back.

  • Shows which poster, page or ad each enquiry came from
  • Overdue follow-ups turn red; unowned ones go to a manager
  • A rep sees their own people; a manager sees everyone

Good for: gyms, trades, clinics, anyone who quotes or books consultations

Front desk tablet: a pass has been scanned and the screen says it is valid, visit 2 of 4, and names the staff member to go and get.
Front desk & check-in

Scan a pass at the door. The screen tells you who to fetch.

Trial passes, memberships, class packs and appointments, checked with the tablet’s camera. A check that stops at “valid” leaves somebody standing at the counter — ours ends by naming the person who should come and say hello.

  • Passes issued at the counter or from the website, with QR codes
  • Used, expired and borrowed passes caught at the door
  • Printed QR codes around the building that show which sign worked

Good for: gyms, studios, clinics, events, venues

A salon’s appointment book with a column per stylist, plus who has signed in today and what each stylist is allowed to see.
Staff portal & sign-ins

Everyone signs in at their own door and sees their own job.

No shared password taped to the monitor. Each person has their own login, and the owner decides what each role can see — a stylist sees her book and her clients’ notes, not the till or the settings.

  • Roles and permissions that match how your team works
  • Sign-in times, so you know who’s in
  • A staff handbook built in, so “how do I…” has an answer

Good for: salons, clinics, gyms, any team bigger than two

A bakery’s own order page on a phone: cookies, a sold-out item, a pickup time and a pay button.
The bakery’s order board: new, baking and ready columns, sold-out switches and tomorrow’s bake list.
Online ordering, your own checkout

Orders and payments that go straight to you.

Customers order and pay on your website — no marketplace in the middle, no per-order commission. Behind it, one board for the kitchen or the shop floor.

  • Pickup windows that fill up, and a cut-off time you set
  • Flip one switch and an item shows “sold out” on the site
  • Tomorrow’s bake or prep list, added up from paid orders

Good for: bakeries, restaurants, caterers, makers, small shops

On your customers’ phones

The parts your customers touch.

Built for the phone first, because that’s where people book, order and ask questions.

Booking a first physiotherapy visit: pick a day and time, or join a waitlist for evenings.

Booking & waitlists

Pick a service, a person and a time. If nothing suits, join the waitlist — when a slot opens, we text the list and the first YES gets it.

Ordering cookies for pickup and paying by card or Apple Pay.

Ordering & payment

Your menu, your prices, your pickup times. Paid by card or Apple Pay, straight into your own account.

A salon’s chat assistant answering a price question from the studio’s price list and offering two Saturday times.

A trained assistant

Answers questions from your own price list, policies and hours — and says where the answer came from. When it doesn’t know, it hands over to a person.

A plumbing customer’s page: job status with the technician on the way, and the approved quote with the deposit paid.

Client portals

Quotes to approve, deposits to pay, and a job status the customer can check themselves — instead of calling to ask.

Try it

What the front desk sees.

Tap a pass below. Each answer tells the person at the desk exactly what to do next — that’s the whole idea.

Pass checked · 6:42 pm
Valid — visit 2 of 4
Jordan Pierce · Free 4-day pass · expires Saturday
Go and get
Maya Reyes
Jordan’s rep · on the mats until 7:30. Came in for Muay Thai; asked about the 12-month rate.
By kind of business

What we’d build for you.

Everything here we’ve either built or scoped for a real business. Most people start with one piece.

Clinics & med-spas

Physio, chiro, dental, injectables
  • Booking that routes people to the right practitioner
  • Cancellation waitlist by text
  • Intake and consent forms before the first visit
  • Claims and approvals tracker
  • Owner dashboard

Gyms & studios

Martial arts, fitness, yoga, dance
  • Trial passes with QR check-in
  • Lead list with follow-up clocks
  • Staff portal with roles
  • Class timetable and personal training
  • Wall display for the front desk

Food & retail

Bakeries, restaurants, caterers, shops
  • Online ordering with your own checkout
  • Pickup windows and order cut-offs
  • Kitchen or shop-floor order board
  • Sold-out switches the owner can flip
  • Gift cards and pre-orders

Salons & trades

Hair, beauty, plumbing, contractors
  • Appointment book with deposits
  • Quotes customers approve online
  • Job status customers can check
  • A trained assistant for prices and times
  • Staff sign-ins and schedules
How it works

Scoped first. Then priced. Then built.

Week 0 · free

A systems call

Thirty minutes on what’s slowing you down. Sometimes the honest answer is that software you already pay for can do it — and we’ll say so.

Optional · one week

A systems review

For bigger jobs: we sit with how your business actually runs and write down what’s worth building, in what order, at what price.

Weeks, not months

Built and tested

A fixed price before we start. You see it working early, your staff try it before launch, and we fix what they trip over.

After launch

Yours to keep

You own the code and the data. Software Care keeps it hosted, backed up, updated and supported — or take it elsewhere.

Pricing

Starting prices. A fixed quote before any work.

Every business is different, so software is quoted after we’ve talked. These are where jobs start, so you know the ballpark before you call.

A single tool

From
$900

One focused piece added to your site or your day.

e.g. a booking guide, an intake form, a QR equipment log, a quote request that lands in one list

A complete system

From
$2,500

One system your team uses every day, with logins for everyone who needs one.

e.g. booking with a text waitlist, a lead list with follow-ups, online ordering with its own checkout, a staff portal

A connected setup

From
$10,000

Several systems joined together, sharing one set of customers and one dashboard.

e.g. passes, check-in, leads, staff portal and a wall display for a gym — website included

Systems review

A week with your business and a written, priced plan. The fee comes off the build if you go ahead.

$2,500credited to the build

Software Care

Hosting, backups, security updates, fixes and support for the software you own.

from $149a month

Prices in Canadian dollars, plus HST. Running costs such as text messages or card processing are charged at cost. Need a website too? Website plans are here.

Recently built

A gym’s whole front desk.

For a Toronto martial arts gym, the free-trial button used to send an email — nothing was issued, nothing was tracked. We built the system behind it: staff sign-in with roles, a lead list with a follow-up clock, four-day passes issued at the counter, camera scanning that names the rep to fetch, printed QR codes across the building and a wall dashboard. Plus the website in front of it.

43page website
14printed QR codes
58automated checks, run on demand
35page staff handbook
A pass check at a gym front desk (sample data).
Questions

Before you ask.

Do I own the software?

Yes. The code, the data and the accounts are yours. If you ever stop working with us, it keeps running and you can take it to another developer.

We already use Jane, Square or Mindbody. Do we have to switch?

Usually not. Often the best answer is to build around the tool you already have — a better booking front door on your site, a dashboard that pulls from it, a waitlist it doesn’t offer. We’ll check what your current software can already do before we suggest building anything.

What about privacy and health information?

Where records include health or personal information, we plan how it’s stored and who can see it to meet Canadian and Ontario privacy rules, and keep it in Canada where that’s required. Everyone gets their own login and only sees what their role needs.

How long does it take?

Weeks, not months. A single tool is often done in a week or two; a complete system in three to six; a connected setup is planned in stages so you’re using the first part while we build the next.

Are there monthly fees?

The software itself has no licence fee. Software Care (hosting, backups, updates and support) starts at $149 a month, and anything that costs us per use — text messages, card processing — is passed on at cost.

We only need something small. Is that worth a call?

Yes. Plenty of the most useful things we build are small: a form that ends up in one list instead of five inboxes, a QR code that tells you which poster worked. Single tools start at $900.

Tell us what your team does with a spreadsheet.

That’s usually where the best software starts. A thirty-minute call, no cost, and an honest answer about whether building something is worth it.

Book a systems call
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